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Why the Right Metrics Matter

If you don’t think curling up with the latest issue of the Journal of Econometrics is the recipe for a fun weekend, you may not have heard of the Sokal hoax. In the 1990’s, a mischievous physics...

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Improve Customer Reviews with Technology

The sale doesn’t end in the eCommerce shopping cart. How many times have you researched a product or read reviews before purchase? We all do our research. Lately, I have noticed a trend of high star...

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